Post by account_disabled on Mar 5, 2024 3:09:42 GMT -6
The elements I have described in the paragraph above. The next step is to determine which metric is our priority: open rate or click-through rate. They can be determined based on the results of previous mailing campaigns. If we send an email that contains a lot of information and our goal is just to read this email without additional interaction with the recipient, we're striving for . However if we are in the e-commerce industry and the purpose of the mailing campaign is to sell a product or service we should use testing to increase opens and clicks. And this is a relatively tedious task. How to do it Let's start with a basic test of the entire creation.
For example we can decorate the newsletter with a completely new template, change the layout or make some small changes like a different color and position of the call-to-action button. If we don't want to change the layout of the newsletter too much but we want to test everything about it the easiest way is to swap the position of the offers in different test C Level Contact List versions instead of having banners for new products we can put bestsellers in front and vice versa However it all depends on the type of offer. To summarize we change the title the number of banners and their arrangement we place the buttons at the top or bottom we adjust the color of the overall and individual elements it all depends on our imagination. After determining the best new versions of the template, we can start testing.
It is important that each version of the offer has the same content and the same sender and title. In this case we reduce the likelihood that opens will have a direct impact on CTR. So when is the best time to send a newsletter? Well the answer is simple – when your base views it positively. There are many publications that indicate Tuesday or Thursday morning as the best time. But most people reading our newsletter at this time will also have received dozens of other messages. Unfortunately this may result in our message being lost among many other letters. That’s why it’s best to test opening results throughout the week and once you’ve received the results and determined the best day, test different times including afternoon hours. Example: If the database size is less than 10,000, only a few.
For example we can decorate the newsletter with a completely new template, change the layout or make some small changes like a different color and position of the call-to-action button. If we don't want to change the layout of the newsletter too much but we want to test everything about it the easiest way is to swap the position of the offers in different test C Level Contact List versions instead of having banners for new products we can put bestsellers in front and vice versa However it all depends on the type of offer. To summarize we change the title the number of banners and their arrangement we place the buttons at the top or bottom we adjust the color of the overall and individual elements it all depends on our imagination. After determining the best new versions of the template, we can start testing.
It is important that each version of the offer has the same content and the same sender and title. In this case we reduce the likelihood that opens will have a direct impact on CTR. So when is the best time to send a newsletter? Well the answer is simple – when your base views it positively. There are many publications that indicate Tuesday or Thursday morning as the best time. But most people reading our newsletter at this time will also have received dozens of other messages. Unfortunately this may result in our message being lost among many other letters. That’s why it’s best to test opening results throughout the week and once you’ve received the results and determined the best day, test different times including afternoon hours. Example: If the database size is less than 10,000, only a few.